Marketing Management Articles based on Kotler's Book

http://nraomtr.blogspot.com/search/label/Marketing%20Management

Now Publishing Engineering and Management News on Paper.LI

A daily online newspaper by Paper.li platform by Narayana Rhttp://www.blogger.com/img/blank.gifao.

Engineering and Management News

Ads Use Real Life Relationships

Aviva Life Insurance Company India Ltd. has appointed Sachin Tendulkar as its brand ambassador. The company ad will show him as a father along with his son in their "tension chodo...cricket khelo" (forget tensions, play cricket)" ad and promotional campaign for insurance plans for children.

Experts say such personal associations add creative credibility to the brand pitch and help widen demographic base.

"As of now a number of brands are using real life relationships to cut across clutter, sys KV Sridhar, natinal creative director Leo Burnett India, who believes that real life relationships, if captured in a believable way could go a long way for the brand.(Mint, 13 Aug 2008)

Vishal Gupta, director, marketing, Aviva says, we had a far better chance of being differentiated in this maket. We were using Sachin in his role as a father which no one had ever tried before.(Mint, 13 Aug 2008)

The Aviva campaiagn will cultminate with 15 father son combinatins playing cricket with Tendulkar and his son.

Bachhans are advertising as a pair, Hema Malini and daughters are appearing on ads.

Innovation Software to Support Invention and Innovation

Innovation Software
Invention Machine Goldfire Innovator
drives sustainable innovation by enabling global organizations to consistently generate breakthrough ideas.

http://www.invention-machine.com/


About the software

Innovation is the lifeblood of manufacturing companies worldwide. With more than 70% of today’s products becoming obsolete within the next three to five years, you need to develop new products to sustain your revenue and profitability targets. But how can you move from “accidental innovation” to “sustainable innovation” and make the delivery of innovative new products a repeatable, predictable, and profitable process for your company?

Invention Machine’s Goldfire InnovatorTM has answered that question for more than 500 manufacturing companies around the world. Goldfire Innovator is an enterprise software application that fuses proven ideation and problem-solving methodologies with precise access to corporate and external knowledge. Goldfire Innovator enables engineers and business leaders to collaboratively define opportunities and problems in a common language, then stimulate creative idea generation to drive breakthrough products.

Powered by patented semantic search technology, Goldfire Innovator provides direct access to concepts from inside and outside of the company, including corporate data sources, deep web sites, worldwide patent data, and Invention Machine’s proprietary technical content. Goldfire Innovator puts the right information in the right hands at the right time, fueling repeatable innovation.


How does Goldfire Innovator Work?

Innovator Workbench:
The Innovator Workbench provides problem-solving workflows based on proven methodologies. It enables the definition of opportunities and problems, and drives breakthrough solution strategies.

Researcher:
Researcher retrieves concise answers to technical and business research questions from internal and external content sources. The intuitive natural language interface supports English, German, French and Japanese queries and content, including unique cross-language queries and results summarization.

Trend Analysis:
Trend Analysis is a packaged set of analytic tools used to validate ideas, research markets and track competitive directions based on patent activity.

Knowledge Bases:
Knowledge Bases are semantically indexed internal and external content sources. Knowledge Bases can come from a wide range of internal applications and data sources, as well as external sources including competitors’ web site, industry associations, and deep web content sites.

Goldfire Intelligence:
Goldfire Intelligence is Invention Machine’s proprietary content index, stimulating new ideas from other disciplines. The content index includes worldwide patent literature, scientific effects, inventive principles, and trends of system evolution.

Collaboration Repository:
The Collaboration Repository provides a central facility to collect, manage, and automatically reuse the analyses, research, and solutions generated by innovation projects.

Semantic Engine:
At the heart of Goldfire Innovator is Invention Machine’s patented semantic engine that enables precision access to context-specific content. The semantic engine has numerous semantic processing rules that deliver precise understanding of content in English, French, German and Japanese data sources.


What Clients Are Saying

“Basically, there are two problems that keep people from inventing: psychological inertia and lack of knowledge. The software package addresses both problems.”

Vedas - Fair Means of Wealth Acquisition

Fair Means of Wealth Acquisition


The Vedas emphasize that wealth has to be earned only through fair means and one should put in his best efforts to acquire wealth through ethical and moral practices. One has to acquire wealth by ethical means.

Wealth has to be won by deeds of glory. (Rig Veda Samhita vi-19-10)
One shall be led by the fair path to riches. (Vajasaneya Samhita v-36)
One should tread the sinless path and gather wealth. (Vajasaneya Samhita iv-9)
A man shall strive to win wealth by the righteous path. (Rig Veda Samhita x-31-2)

I can see the two passages from vajasaneya Samhita, that I have covered in my blog on Vedas



http://www.hindu-blog.com/2008/01/vedic-management-echoes-of-corporate.html

Vedic Management by By Krishan Saigal

I came across another book on Vedic Management

Vedic Management: The Dharmic and Yogic Way
By Krishan Saigal
Published by Gyan Books, 2000
ISBN 8121207193, 9788121207195
230 pages

Contents
Preface 7
Vedic, Upanishads, Bhagavad Gita
Introduction 13
Vedic civilization, Buddhist, group behaviour
The Vedic System 25
Rig Veda, Vedic, Atharva Veda
The Psychological Approach 63
Taittiriya Upanishad, Brahman, Katha Upanishad
Vedic Society 101
Vaishya, Kshatriya, moksha
The Art 131
Arthashastra, Kautilya, dharmashastras
The Yogic Management of 157
Upanishads, desireless, Kshatriya
Gandhian Management 189
Gandhian Economics, ahimsa, swadeshi
Conclusion 215
lateral thinking, ecosystems, post-modern
Index 225
Secretary, Administration

A popular passage

True economics never militates against the highest ethical standard, just as all true ethics to be worth its name must at the same time be also good economics. An economics that inculcates Mammon worship, and enables the strong to amass wealth at the expense of the weak, is a false and dismal science. It spells death. True economics, on the other hand, stands for social justice, it promotes the good of all equally, including the weakest, and is indispensable for decent life. - Page 204

Preview it in google books

http://books.google.com/books?id=ZXEXvdNQNGoC&dq

Book - Vedic Management

http://www.taxmann.net/Ads/vedicMang.html

TAXMANN’S

VEDIC MANAGEMENT: THE HOLISTIC APPROACH TO MANAGERIAL EXCELLANCE

by DR. S. KANNAN

ABOUT THE BOOK

This unique, authentic and comprehensive book on Vedic Management has a special appeal to all management students, professors and practitioners across the globe through its holistic approach to managerial excellence.

For the very first time, this book presents the theory of Vedic Management on a four dimensional perspective incorporating self management, relationship management, cosmic management and spiritual management. It portrays the Vedic model of excellence with universal application.

This book integrates modern management principles and practices with ancient wisdom through the eternal voice of the Vedas. It presents a unified and integrated theory of Vedic management. It deals with the A-Z of self management and relationship management. It has a major focus on leadership management. It facilitates human emancipation with a social objective.

Based on an in-depth and comprehensive study of the Vedas, this book demonstrates and proves conclusively that all the progressive modern management principles, concepts and practices are of Vedic origin. It clearly and succinctly establishes that the Vedas pervade the management domain universally cutting across the contours of cultural dualities, inspiring one to act with excellence, foresight and vision coupled with moral and ethical values. It substantiates that the Vedas impart stainless, priceless and immortal managerial wisdom with practical relevance which would always stand the test of time.

Dr. S. Kannan is a Chartered Accountant, Management Accountant, Certified Information Systems Auditor and Certified Information Security Manager. He holds a Ph.D. in Commerce and another inter-disciplinary Ph.D. (Management and Sanskrit) in the domain of Vedic management. He has more than two decades of industrial and professional experience and has held senior positions in Industry. He has delivered lectures in various seminars of professional bodies and academic institutions. He has authored books on corporate laws, industrial laws and project management. His articles and case studies have been published in leading management journals and financial dailies of India. He is currently a consultant with Tata Consultancy Services.


CONTENTS


Acknowledgement

Executive Briefing

List of Tables

List of Figures


Chapter One


VEDIC MANAGEMENT
1.1
Introduction

1.2
Conceptual framework

1.3
Dimensions of Vedic Management

1.3.1
Individual dimension

1.3.2
Relationship dimension

1.3.3
Cosmic dimension

1.3.4
Spiritual dimension

1.4
Scheme of presentation

1.5
Significance


Chapter Two


vedic SELF MANAGEMENT

2.1
Management of Body

2.1.1
Human Anatomy

2.1.2
Jñ˜nendriyas (organs of perception)

2.1.3
Karmendriyas (organs of action)

2.1.4
Mana× (Mind)

2.1.5
Intellect

2.1.6
Organs (Grahas) and objects (Atigrahas)

2.1.7
Indriyas and ·tman

2.1.8
Physical health care

2.1.9
Longevity

2.1.10
Types of þarŸra×

2.1.11
Types of consciousness

2.2
Vital air

2.3
Management of Mind

2.3.1
M˜nasam [mind concentration]

2.3.2
Meditation

2.4
Intellect

2.5
Food

2.5.1
Foodgrains

2.5.2
Annam, the life-giver

2.5.3
Food Production

2.6
Death

2.7
Immortality

2.8
Time Management

2.8.1
Units of time

2.8.2
Nakÿatras

2.8.3
Management of time

2.9
Four-fold pursuits

2.9.1
Dharma× (righteousness)

2.9.2
Artha [wealth]

2.9.3
K˜ma [desire]

2.9.4
Mokÿa (release]

2.10
Three-fold qualities

2.11
Good qualities

2.11.1
Satyam [truthfulness]

2.11.2
Vijñ˜nam, Medh˜, Vidy˜, Cittam [Wisdom, intelligence, knowledge]

2.11.3
Dh˜raõam [concentration]

2.11.4
raddh˜ [faith]

2.11.5
Courageousness

2.11.6
Lawfulness

2.11.7
Nistiÿthati [steadfastness], [uprightness]

2.11.8
Mati× [reflection]

2.11.9
Viveka× [discrimination]

2.11.10
Fairness

2.11.11
Love

2.11.12
Flexibility

2.11.13
Etiquette

2.11.14
Yaþa×, KŸrti× [fame], [renown], [glory]

2.11.15
Teja×, Jyoti× [lustre], [illumination]

2.11.16
Balam, Oja× (power), [strength]

2.11.17
ManŸÿa [sense control]

2.11.18
Hospitality

2.11.19
Saha× (Tolerance)

2.11.20
Sukham [Happiness]

2.11.21
Patriotism

2.11.22
Triple da

2.11.23
AhiÕsa [non-violence]

2.11.24
reya× [goodness]

2.11.25
Pragati× [Purity]

2.12
Vedic means of emancipation

2.12.1
Truthfulness

2.12.2
Discipline

2.12.3
Sense control

2.12.4
Tranquility of mind

2.12.5
Social obligations

2.12.6
Righteousness

2.12.7
Followership

2.12.8
Action

2.12.9
Steadfastness

2.12.10
Selflessness

2.12.11
Mental concentration

2.12.12
Renunciation

2.13
Bad qualities

2.13.1
K˜ma× [desire]

2.13.2
Manyu× [anger]

2.13.3
Lobha× [greed]

2.13.4
AhaÕk˜ra× [ego]

2.13.5
Haughtiness

2.13.6
Gambling

2.13.7
Robbery

2.13.8
AghaÕ [evil]

2.13.9
KilbiÿaÕ [fault]

2.13.10
K®thya [sorcery]

2.13.11
Rapa× [quiltiness]

2.13.12
Aþr˜ddh˜ [lack of faith]

2.13.13
HiÕs˜ [injury]

2.13.14
Svapana× [laziness]

2.13.15
Reproach

2.13.16
Subduing bad qualities

2.14
Sins

2.14.1
Avoidance of sins

2.14.2
Committing of sins

2.14.3
Redemption of sinners

2.15
Management of deeds

2.15.1
Path of righteousness

2.15.2
Path of action

2.16
Conduct

2.17
Character

2.18
Discipline and compliance

2.19
Personality management

2.19.1
TriGuõ˜s and Personality traits

2.20
Summary

Chapter Three


vedic RELATIONSHIP MANAGEMENT

3.1
Vedic Varõa (Class) Management

3.1.1
Br˜hmaõa

3.1.2
Kÿatriya

3.1.3
Vaiþya

3.1.4
¨dra

3.1.5
Mixed Varõa

3.1.6
Varõa Inter-dependence

3.1.7
Varõa Unity

3.1.8
Four-in-one role

3.1.9
Managing of Varõa

3.2
Vedic ·þrama (Life-Stage) Management

3.2.1
Brahmac˜ri

3.2.2
G®hastha

3.2.3
V˜naprastha

3.2.4
Sany˜si

3.2.5
Management of ·þrama

3.3
Vedic General Management

3.3.1
Labor management

3.3.2
Leadership management

3.3.3
Subordinates management

3.3.4
Strategic management

3.3.5
Communication management

3.3.6
Thought management

3.3.7
Charity management

3.3.8
Companionship management

3.3.9
Guest management

3.3.10
Social justice management

3.3.11
Culture management

3.3.12
Change management

3.3.13
Education management

3.3.14
Training management

3.3.15
Judiciary management

3.3.16
Agriculture management

3.3.17
Political management

3.3.18
Fiscal management

3.3.19
Security management

3.3.20
Value Systems management

3.4
Summary


Chapter Four


vedic COSMIC MANAGEMENT

4.1
Environment management

4.1.1
Habitation

4.1.2
Afforestation

4.1.3
Non-pollution

4.2
Human Welfare management

4.2.1
Relief from T˜patrayas

4.3
Animal life management

4.3.1
Animals

4.3.2
Birds

4.3.3
Management of fauna

4.4
Plant life management

4.5
Primordial elements management

4.5.1
Space

4.5.2
Air

4.5.3
Fire

4.5.4
Water

4.5.5
Earth

4.6
Summary


Chapter Five


Vedic SPIRITUAL MANAGEMENT

5.1
An Overview of the µAtman

5.2
Food and individual Soul

5.3
Supreme Soul and Individual Soul

5.3.1
·tman is Brahman

5.3.2
Three-S Consciousness

5.3.3
Mah˜v˜kyas

5.4
Concept of Five Sheaths

5.4.1
Annamaya Koþa (Food sheath)

5.4.2
Pr˜õamaya Koþa (Vital air sheath)

5.4.3
Manomaya Koþa (Mind sheath)

5.4.4
Vijñ˜namaya Koþa (Intellect sheath)

5.4.5
·nandamaya Koþa (Bliss sheath)

5.5
Self realization

5.6
Summary

Chapter Six


Vedas AND MODERN BUSINESS MANAGEMENT PRINCIPLES

6.1
Planning

6.1.1
Diverse methods

6.1.2
Temperament

6.1.3
Strategies

6.1.4
Confidentiality

6.1.5
Implementation planning

6.2
Organizing

6.2.1
Management hierarchy

6.2.2
Managerial personnel

6.2.3
Authority

6.2.4
Delegation of powers

6.2.5
Cohesiveness and convergence

6.2.6
Flat organisation structure

6.3
Leadership

6.3.1
Women leaders

6.4
Motivation

6.4.1
Self-confidence

6.4.2
Self-motivation

6.5
Communication

6.6
Co-ordination

6.6.1
Co-operation and unity of mind

6.6.2
Team spirit

6.6.3
Flexibility

6.6.4
Etiquette

6.7
Control

6.7.1
Financial control

6.7.2
Budgetary control

6.7.3
Rectification process

6.8
Summary


Chapter Seven


Vedas AND MODERN BUSINESS MANAGEMENT PRACTICES

7.1
Financial management

7.1.1
Profitability management

7.1.2
Capital structure planning

7.1.3
Wealth

7.2
Knowledge management

7.2.1
Knowledge acquisition

7.2.2
Knowledge propagation

7.2.3
Vidy˜ (Knowledge)

7.2.4
Avidy˜ (Ignorance)

7.2.5
Vijñ˜nam (Wisdom)

7.3
Human Resource management

7.3.1
Employee remuneration

7.3.2
Equal remuneration

7.3.3
Personality management

7.3.4
Varõa and management

7.3.5
·þrama and management

7.3.6
Labor welfare

7.3.7
Succession management

7.4
Relationship marketing

7.5
Trade and commerce

7.6
Social responsibilities

7.6.1
Protection of poor

7.6.2
Absence of profiteering

7.6.3
Protection of interests of workers

7.6.4
Protection of interests of farmers

7.6.5
Protection of interests of animals

7.6.6
Sponsorship

7.6.7
Rejection of evil

7.7
Time management

7.8
Quality system

7.9
Total Quality Management

7.10
Benchmarking

7.11
Kaizen

7.12
Culture management

7.12.1
Cultural practices

7.12.2
Music

7.12.3
Dance

7.12.4
Sports

7.12.5
Recreation

7.12.6
Cultural diversity

7.13
Value System and ethical practices

7.14
Corporate Governance

7.15
Globalization

7.16
Productivity management

7.17
Competition management

7.18
Change management

7.19
Managing oneself

7.20
Summary


Chapter Eight


Vedic MODEL OF EXCELLENCE

8.1
3-S Methodology

8.2
4-M Edifice

8.3
Vedic Structure

8.4
Three-fold excellence

8.5
Excellence in Action

8.5.1
Three fold karmas

8.5.2
Types of Karma

8.5.3
Action and reaction

8.5.4
Knowledge and action

8.5.5
Excellence in Karma

8.5.6
Crisis management

8.5.7
Gateway to excellence

8.6
Summary


Chapter Nine


SUMMARY AND CONCLUSION
APPENDIX 1
AN OVERVIEW OF THE VEDAS

A1.1
Introduction

A1.2
Structure of the Vedas

A1.3
Scope of the Vedas

A1.4
S˜kh˜s

A1.5
SaÕhit˜s

A1.6
Br˜hmaõas

A1.7
·raõyakas

A1.8
Upaniÿads

A1.9
TrayŸ Vidy˜

A1.10
Vedas about Vedas

A1.11
‚ÿŸ-Chandas-Devat˜

A1.12
Vedic Knowledge Bank

A1.13
Vedas: An overview of the P¨rva MŸm˜msa School

A1.14
Vedas: An overview of the Ved˜nta School

A1.15
Commentators on the Vedas

A1.16
Ved˜ngas

A1.17
UpaVedas

APPENDIX 2
INDEX OF SELECT VEDIC TERMS

APPENDIX 3
ABBREVIATIONS FOR ENDNOTES

APPENDIX 4
KEY TO TRANSLITERATION

BIBLIOGRAPHY


END NOTES

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